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Cadillac: Fashionably Early

 
 

Problem: Cadillac wanted to be seen as a luxury brand in a Emirati market saturated with Ferraris, Lamborghinis, Bugattis and other exotic sounding automobile makers.


Solution: Go outside the automobile category altogether by casting the Cadillac ATS-V alongside three of the Middle East’s biggest fashion influencers in a first of its kind high-fashion shoot.

 
 
 

TV

 
 

OOH

 
 

CASE