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Volvo: Life Tag

 
 

Problem: Over 100,000 cats and dogs are hit on British roads each year. Volvo wants to make roads safer for everyone, no matter how many legs they might have.

Solution: Create a wearable device for pets than integrates their presence into Volvo’s new cloud-based communication system and alerts drivers before they enter the cars line of sight.

 
 

How It Works:

The Film:

The Campaign: