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Audio Kultur: Still Here, Still Bleeding

 
 

Problem: Audio Kultur, a print magazine, planned to commemorate the 100 year anniversary of the Armenian genocide with a special issue profiling six Armenian cultural icons, but was afraid the political nature might not resonate with its young readership.

Solution: We took blood from the six Armenian contributors and used it to print the magazines. 

 
 
 

Over 30,000 people attended the commemoration event and donated blood for those in need.

 

 

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