Sky News: Have Your Heard The News?


Problem: Sky News Arabia Radio needed to announce their nationwide launch in the UAE, but were forbidden by law to use any photographs of political figures.

Solution: We launched an outdoor campaign that depicted the content of the radio station using sound waves instead of photographs under the headline “Have You Heard The News?”.


In print we used conductive ink to bring our message to life. Ads featured famous political speeches and radio news clips that resonated with our local target audience.


At malls interactive installations allowed consumers to listen to iconic newsreels via a 3D printed sound wave.